Check your top traffic-driving keywords
Oct 28, 2023 0:30:42 GMT -5
Post by account_disabled on Oct 28, 2023 0:30:42 GMT -5
Once you’ve established a significant drop in organic traffic, you’ll want to know which of your website’s keywords have lost rankings. To do this, head to the Organic keywords report in Site Explorer. I like to compare keywords year on year (YoY), so let’s add a YoY “Compare” filter. Drop in traffic change, via Ahrefs' Site Explorer We can see that in the “Change” column, there’s been a significant drop for this website’s top keyword, “yamaha motorcycles.” Keyword closeup, via Ahrefs' Site Explorer Let’s head over to Ahrefs’ Keywords Explorer by clicking on the keyword “yamaha motorcycles.” Scrolling down to the SERP overview, we can see what happened if we make a year-on-year (YoY) comparison.
SERP overview with highlight on YoY comparison, via Ahrefs' Keywords Explorer Google has switched Office 365 Email List the /motorcycle page for the homepage. So there may be an issue with the /motorcycle page. For reference, in Site Explorer, we can see the exact date of the drop is March 14. March 14, 2023, traffic drop, via Ahrefs' Site Explorer Let’s remove the comparison and plug this date into the SERP overview in Keywords Explorer. 404 page, via Ahrefs' Keywords Explorer Using the SERP overview, we can see that this page was a 404 page on that date.
If we change the date to March 16, 2023, we can see that this page disappears from the SERPs. SERP overview for "yamaha motorcycles," via Ahrefs' Keywords Explorer As this date matches up, it’s likely to be the reason for the significant drop in traffic for this website. Using Site Explorer and Keywords Explorer in conjunction is a great way to diagnose the reasons for ranking drops.
SERP overview with highlight on YoY comparison, via Ahrefs' Keywords Explorer Google has switched Office 365 Email List the /motorcycle page for the homepage. So there may be an issue with the /motorcycle page. For reference, in Site Explorer, we can see the exact date of the drop is March 14. March 14, 2023, traffic drop, via Ahrefs' Site Explorer Let’s remove the comparison and plug this date into the SERP overview in Keywords Explorer. 404 page, via Ahrefs' Keywords Explorer Using the SERP overview, we can see that this page was a 404 page on that date.
If we change the date to March 16, 2023, we can see that this page disappears from the SERPs. SERP overview for "yamaha motorcycles," via Ahrefs' Keywords Explorer As this date matches up, it’s likely to be the reason for the significant drop in traffic for this website. Using Site Explorer and Keywords Explorer in conjunction is a great way to diagnose the reasons for ranking drops.